Our Family and Staff are very proud to be part of the Alvey tradition in Australia. This began in 1920 when our Great Grandfather began manufacturing reels in the Brisbane suburb of St. Lucia.

Our factory is now located at Carole Park and we still take pride in turning raw materials into manufactured components and then assembling our World famous Alvey Reels, Winches, Bait Pumps and other fishing accessories all with quality as our first priority.

This tradition was recognized in the 2004 Queensland National Trust survey on items of every day life that the trust members considered an icon of Queensland. With great honour we accepted the Icon Status for our reels.

As the only reel manufacturer in Australia we are very thankful for our loyal customers support for over 90 years. We are excited to enter this new era of being able to deal directly with our supporters and offer a range of promotional items including our new sublimated fishing shirt.

This shirt is comfortable to wear, protects you from the sun and with outstanding art design by Rob Duncan (Alvey Reels Sales Manager) it will make a great impression. Available in women and men sizes it will make an ideal gift.

We will be working on more new products in the near future and will add them to the online shop as they become available.

Do not forget to visit the Alvey Reels main website for all the information on our full range of fishing reels, rods and accessories at www.alvey.com.au

Thank you for your support,

Kind Regards

Bruce Alvey

Managing Director

Alvey Reels Australia.